Russell Fitouts and Cabinets
As a follow up from the logo design done previously, Jay Russell Fitouts and Cabinets is a return client who was looking to increase their company's online presence. After viewing the high quality and clean design of the client's work, I determined the website should reflect this style. The colour scheme specified in the brief (white and orange) was to be consistent with previous branding and allowed for spacious layout and content composition. The layout geometry was inspired by the form and shapes used in logo design to help cement the business's perception into the design. From there the angles were reflected from the middle of the design towards the top and bottom of the site's design. This also presented an opportunity to use slightly unconventional angles not commonly seen in traditional designs for the cabinet production industry.