• Project Type

  • Programs Used

  • Client

Logo Design

Illustrator CS6

Russell Fitouts & Cabinets

Russell Fitouts and Cabinets requested new logo in an effort to re-brand their business and expand their target market to include larger businesses. This required me to research the visual style and logos of similar companies to determine the appropriate imagery for a business in this field. The aim then was to create a logo which clients could easily identify with whilst still maintaining a unique feel to the business.

I chose to use an abstract design to prevent the logo from being too complex whilst still highlighting the products and services offered by the company. The client also requested that the logo have a corporate style which both large businesses and home-owners could relate to in order to expand the target market without discouraging particular client types.