Martine Waters is a dietician who approached me about extending the branding identity for her private practice. The colours and logo had already been established prior, and my role was to expand on this branding across a variety of different products which included a website, business card design, referral and invoice template, letter head and footer, and email signature.
Using the existing logo I incorporated the leaf shapes that made up its design into the designs for the different items in the package, such as the different sections in the website layout and the letter head. I was also provided with various portrait images of the client to be used for the websites content. Given that Martine Waters was a sole trader, I used the larger portrait images in combination with Martine's bio to help potential clients build a connection her.